Bite Science Soft Plastic lures is the Mastermind of accomplished Fish Biologist and Scientist Professor Wu who has dedicated His Life to understand the Biomechanical, Visual, and Olfactory Triggers that entice predatory Game Fish to Attack.

Bite Science Soft Plastics incorporate Professor Wu’s perfect blend of of Max Action Formulas, Bio Tech Designs, Trigger Scents and XT Ultra Tough Plastics.

Bite Science is the Most Advanced and Effective Formula for Catching Predatory Game Fish.