– Easy to apply
– Use our Gulp! scent on all of our lures
– Maximize your catch rate

Based off the trusted and proven Gulp! formula, Gulp! Gel contains the ultimate bite-triggering taste for fish, refined over 30 years of continuous research and development into fish feeding stimulants by Berkley. To satisfy the angler demand for Gulp! Gel, this year Berkley is introducing a larger 80ml tube so you have more of the secret formula to apply to soft, hard or metal baits. The 80ml tube also features a lanyard connection point to hang it in the boat or around your neck for handy reapplication to baits.