The AIZER was developed with the ultimate focus on ease of use in a fiercely competitive market. The centre of gravity and tail shape were tested over a number of years in order to achieve a top class flying distance and stable flight attitude, no matter who throws it, from beginners to experts.

The action is designed so that the part of the head that catches the water is relatively wide, allowing the lure to appeal to fish from a wide area with a strong action. This also makes it easy to visualise how the lure is in the water, as the load transmitted through the rod to the hand will be so clear. Of particular note is the irregular wobbling action that occurs at ultra-low speeds. This is the ultimate secret to catching large fish on the approach from upstream casts. The hero comes at last.