A versatile jig head design that will sink straight meaning it is effective through the whole water column. Its round size is useful when fishing amongst rough ground, the ball shape naturally bounces off and evades getting stuck in rock crevices unlike straight edged jig heads. A 90-degree eye position allows the jig head to swim in a straight line, good when retrieving at a constant speed when fishing for aggressive, hunting fish like pollack and bass. A bait holder protrudes from the jig head parallel to the hook shank to keep soft plastic lures in place, meaning they wont move during the cast or when retrieved.