Its the ideal liquid for colouring meat, pellets or sweetcorn and it also benefits from the addition of shellfish attractants that give it a potent aroma that has proved devastating for carp, skimmers and tench during testing.

Ringer Baits boss Phil Ringer explained: Red is the best colour there is for grabbing the attention of fish and triggering aggressive feeding responses which is why our Ringers Red Groundbait and Red Paste have proved so effective.

Now you can dye all other baits such as luncheon meat, sweetcorn and fishery pellets to give you the edge. Its something Ive been doing for years and by including shellfish attractants, this dye really seems to give you the edge, added Phil.